The Five Elements of the Best CSR Programs

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Does your company have what it takes to be a leader? High performance is traditionally measured against key business imperatives including competitive differentiation, sales, attracting and retaining talent, operational efficiency, return on investment and profitability. But that is no longer enough. Today, a new element of leadership is making a profound difference in gauging business performance: corporate social responsibility.

In the last two years, CSR has surged passed its tipping point. “A plethora of research points to a majority of stakeholders agreeing that CSR is a ‘must do’,” says Kristian Darigan Merenda, Edelman’s senior vice president of brand and corporate citizenship. According to Edelman’s 2010 Goodpurpose Study, 67% of consumers say they are more likely to buy products and services from a company if they know it supports good causes,up more than 11% from the year before.

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