How CSR Influences Buying Behaviour: Top 5

 

The following is a list of the world’s best research findings related to CSR and consumer buying behaviour.Taken from top-tier journals such as the Journal of Marketing and the Journal of Consumer Research, these research insights help marketers and sustainability managers asses and adapt their CSR-based marketing strategies.

http://www.nbs.net/wp-content/uploads/Consumerism-Top-5.pdf